Privacy Policy

Who We Are

ApexLocal is a trading name of Outcome Reach Ltd, a company registered in England and Wales. Company Number: 16367338. References to “ApexLocal”, “we”, “us”, or “our” in this policy refer to Outcome Reach Ltd operating under the ApexLocal trading name.

For the purposes of this Privacy Policy and UK data protection law, Outcome Reach Ltd is the data controller responsible for any personal information you provide to us. ApexLocal is the trading identity used for service delivery and client-facing communications.

You can contact us at: hello@apexlocal.co.uk

What Information We May Collect

We only collect information that is necessary to respond to your enquiry, deliver our services, or understand how this website is used. This may include:

• Your name and business name, when provided via our contact or review request forms
• Your email address, used to respond to your enquiry or send information you have requested
• Your phone number, if you choose to include it
• Your website address, when you submit a website review request
• Any additional information you choose to include in a message or enquiry form
• Technical data such as your browser type, device type, approximate location by country or region, and pages visited, collected via analytics tools (see Analytics and Cookies below)

We do not collect sensitive personal data such as financial account details, identification documents, or health information through this website.

Contact Form Enquiries and Website Review Requests

When you submit a contact form or request a free website review, the information you provide is used solely to respond to your enquiry and to carry out the review or strategy discussion you have asked for.

We will not add you to any marketing list without your explicit consent. We will not pass your contact details to any third party for marketing purposes.

If you submit a request and do not hear back within a reasonable time, please follow up at hello@apexlocal.co.uk.

Our Lawful Basis for Processing Your Data

Under UK GDPR, we are required to have a lawful basis for processing your personal data. We rely on the following bases, depending on the context:

• Consent: where you have actively submitted information to us via a contact form or review request. You may withdraw consent at any time by contacting us, and we will cease any processing based on that consent.
• Contractual necessity: where processing is required to carry out agreed work, or to take steps at your request before entering into a contract with Outcome Reach Ltd.
• Legitimate interests: where we have a genuine and proportionate business reason to process data and that interest is not overridden by your rights. This includes following up on an enquiry you have initiated, improving how our website performs, and protecting the security of our systems. We do not rely on legitimate interests as a basis for any processing that is likely to be unexpected or harmful to you.
• Legal obligation: where we are required to retain certain records to comply with UK law, including tax and accounting obligations.

How We Use Your Information

Personal information you provide is used for the following purposes:

• To respond to your enquiry or website review request
• To deliver agreed services when you become a client of Outcome Reach Ltd
• To follow up on a conversation you have started with us, where it is reasonable to do so
• To improve our website and understand which content is most useful to visitors
• To comply with our legal and financial obligations

We do not use your personal data for automated decision-making or profiling.

Analytics and Cookies

This website may use analytics tools to understand how visitors use the site. These tools may collect anonymous data including pages viewed, time spent on pages, and the device or browser used. This data is aggregated and does not identify you as an individual.

Cookies are small text files stored on your device by your browser. We may use cookies for the following purposes:

• Essential cookies that allow the website to function correctly
• Analytics cookies to help us understand site usage and improve the visitor experience

You can manage or disable cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use the website.

Where a formal cookie consent mechanism is added to this site, it will be presented clearly on your first visit.

How Your Information Is Stored

Any personal data you provide is stored securely. Where we use third-party tools to manage enquiries or project communications, those services are selected with data security and UK GDPR compliance in mind.

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or disclosure. No method of electronic storage or data transmission is entirely without risk, and we cannot guarantee absolute security.

Where data is processed by third-party services acting on our behalf, we ensure that appropriate data protection measures and contractual obligations are in place.

Sharing Information With Third Parties

We do not sell, rent, or trade your personal information to any third party. To operate our business effectively, we may share certain information with trusted tools and services, including:

• Email and communication platforms used to manage and respond to enquiries
• Analytics services used to understand website traffic, in anonymised form only
• Project management or file-sharing tools used to deliver client work
• Payment processors used to handle transactions securely, such as PayPal or bank transfer providers, where applicable

These third parties process data on our behalf and are not permitted to use it for their own marketing or commercial purposes. Where any such service is based outside the UK or EEA, we take steps to ensure appropriate safeguards are in place in line with UK GDPR requirements.

Email Communication

If you contact us by email or submit a form on this website, we will use your email address to respond to your message. Where a conversation is in progress, we may follow up a reasonable number of times.

We do not send unsolicited marketing emails. If you ask to be removed from any follow-up communication, we will action that request promptly and without question.

Your Rights

Under UK data protection law, including the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:

• Right of access: you may request a copy of the personal data we hold about you, free of charge. We will respond within one calendar month.
• Right to rectification: you may ask us to correct any inaccurate or incomplete information we hold.
• Right to erasure: you may request that we delete your data where there is no valid legal basis for us to continue holding it.
• Right to restriction: you may ask us to limit how we use your data in certain circumstances, for example while a complaint is being investigated.
• Right to object: where we rely on legitimate interests as our lawful basis, you have the right to object to that processing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your rights.
• Right to data portability: where processing is based on consent or contractual necessity and is carried out by automated means, you may request a copy of your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us at hello@apexlocal.co.uk. We aim to respond within one calendar month of receiving your request.

If you are not satisfied with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection. You can contact the ICO at ico.org.uk.

Data Retention

We retain personal data only for as long as is necessary to fulfil the purpose for which it was collected, or to comply with our legal and financial obligations. Our standard retention periods are as follows:

• Enquiries that do not proceed to a project: retained for up to 12 months, then securely deleted
• Client project information and correspondence: retained for up to 6 years in line with standard UK business and HMRC record-keeping requirements
• Analytics data: retained in anonymised form as determined by the relevant analytics platform, in accordance with its own data retention policy

You can request deletion of your personal data at any time by contacting us directly. Where we are required to retain certain records for legal or compliance reasons, we will inform you accordingly.

External Links and Third-Party Platforms

This website may contain links to third-party websites, including tools and platforms such as booking systems or ordering platforms referenced in our service descriptions. Outcome Reach Ltd is not responsible for the privacy practices, data handling, or content of those external sites.

We recommend reviewing the privacy policy of any third-party website before submitting personal information to it.

Updates to This Policy

We may update this Privacy Policy from time to time as our services evolve or as required by changes to UK data protection law. The date shown at the top of this page reflects when the policy was last reviewed.

Where any update is material, we will take reasonable steps to bring it to your attention. Continued use of this website after a policy update constitutes your acceptance of the revised terms. If you have questions about any changes, please contact us directly.